Get Back to What You Love.
As a mental health and happiness professional, you have a lot to offer.
The resources you provide are vital in helping people pursue wellness, and you work diligently to make sure your clients get the support they need.
But the truth is, many people feel hopeless in their pursuit of mental wellness. Maybe they’ve tried things before that haven’t worked. Or maybe they simply don’t know where to start, or what information to trust.
Mental health is a continually evolving field, and you need a way to get accurate and helpful information to the people who are looking for relief.
As I’m sure you know, the key to reaching your ideal audience is to have a rock-solid online presence. Things like:
A website that’s full of high-quality, accurate information so your readers know they’ve found a good fit.
An email list where you can build a community of engaged and loyal followers.
A thriving social media presence where you can educate your audience and brighten their day at the same time.
The problem is, you didn’t work hard to become a mental health professional only to have to worry about creating your online presence.
That’s where I come in.
I’m Julia, an expert copywriter in the mental health and happiness arena.
I provide informative, research-based content written in an approachable tone. This helps convert new readers into clients while continuing to support your current clients in their journey.
I offer content designed to help your clients feel at ease and empowered to pursue mental wellness.
This also gives you more time for learning and exploring new ideas without worrying about how best to share your knowledge and grow your practice.
More and more, people are looking for lasting change and for ways to invite light, happiness, and abundance into their lives. Your expertise is key to helping people reach those goals.
Working with me to improve your online content means you can:
Build trust with your readers by providing high-value and information (in terms your readers can actually understand).
Create a welcoming online presence that makes you stand out and lets your future clients know they’ve found the right fit.
Establish your practice as a trustworthy leader in your field.
Get the most bang for your marketing bucks with content that continues to add value over time.
So many people could benefit from what you have to offer - all you need to do it tell them about it!
Ready to take your practice to the next level? Book your free 30-minute call today to find out exactly how I can help.
Then put on your shoes and go for that walk with a clear mind and renewed energy.
"Working with Julia was a pleasure and I'm thrilled with the result. I was impressed with how she captured the essence of my passion, and the good questions along the way felt like a bonus business brainstorming session! She was responsive and professional while being friendly and warm. I definitely recommend working with her if you want a thoughtful, well-written, and textured voice for your business."
-Lindsay Langdale, House Fairy Mindful Design Services, Owner
ABOUT
Hi, I’m Julia.
I’m a registered nurse and expert copywriter in the mental health and happiness space.
I grew up on the West Coast of Canada and currently live in Portland, Maine with my two rambunctious pups!
I believe everyone can benefit from mental health support. I’m especially passionate about helping people invite abundant joy and happiness into their lives.
Despite increasing awareness, I know there’s still reluctance to talking about emotions and mental health. You offer support and help people know they’re not alone in their feelings.
Your message is vital to those suffering, and I would love to work with you to reach a broader audience with what you have to offer.
I find that a little humour goes a long way, and I aim to bring some lightness to what can otherwise be a heavy topic. Working with me means your readers – your clients – will know that learning about mental health and emotions doesn’t have to be scary or embarrassing.
I want your clients to see your website, read your blog, or get an email from you and feel relieved, like they’ve finally found the support they’re looking for.
What makes me different from other copywriters?
In addition to powerful, research-based content, choosing to work with me means you get:
Carefully-crafted content written in your voice. I work to ensure my writing captures your voice so your clients get to know you.
Writing that not only informs but inspires action and converts readers into devoted clients.
Content that’s focused on delivering value, not spamming your readers with key-words.
Writing that’s accessible and engages a wide audience. I make sure your readers can understand the valuable information you offer. I tailor my writing to a readability level no higher than 8th grade since the average literacy level in the US is between 7th and 8th grade.
Thoughtful headlines specifically designed to grab your readers’ attention.
Intentional formatting that gets your message across to both skimmers and in-depth readers.
A complimentary round of editing. So you can confidently publish each and every piece.
Plagiarism checks on all content to ensure it’s original to you.
Royalty-free suggested images to use in your blogs.
You have so much to offer in helping people lead healthier, happier lives, and supporting you in that goal is what I’m all about.
Want to learn more? Tap the button below to shoot me a message.
“Julia is a great writer! She is prompt, organized, responsive, and resourceful. She has great ideas. It’s been a pleasure working with her, and I’m excited to continue to do so!”
- Amy Lombardi, MEd, LPC, Certified Gottman Therapist
PORTFOLIO
Gratitude, happiness, and success. Who doesn't want more of these in their life? Check out this blog to discover how taking simple actions can help create your dream life.
Writing and designing this site was a dream! Rebecca's unique, fun, and thoughtful approach to therapy drove the writing, and her appreciation of beauty drove the design. Click the image to take a look for yourself!
Ah yes, healthy emotional boundaries. The one thing we all know we should have...yet they're surprisingly hard to get right. Click this link to check out a blog I wrote to help couples navigate this crucial and delicate subject.
"Julia is a wonderful copywriter! Her conversational style and practical calls to action are exactly what our readers are looking for each week. We look forward to working with her for future content."
- Rick Waggoner, Ocean Blue Project, Editor-in-Chief
SERVICES & RATES
You work hard enough at your job.
Let me worry about your online presence.
Elevate your practice with a signature bundle package.
Package Details ⇩
“Julia is a rare talent.
She is extremely personable, engaging, and intuitive. She has an incredible ability to take your "hodge-podged" ideas and translate them into a work of art.
Julia took the time to really get to know me and my business. I very much appreciated her taking the initiative to research my field and areas of expertise.
This personalized service far exceeded my expectations. I was impressed by her dedication, responsiveness, professionalism, attention to detail, and the care she put into this project.
Julia is a pleasure to work with and I highly recommend her.”
- Rebecca Lanier, LMFT, Gottman Certified Therapist and AANE Certified Neurodiverse Couples Therapist
Signature Bundle Packages
Expert-In-The-Making (1 month)
You already know what you’re talking about. Now the job is just to get the word out there.
If you’ve been wanting to specialize more, but are worried you won’t be able to find enough of your ideal clients…this package is all you need.
By aligning your marketing with your mission, you’ll speak to the people who are looking for exactly what you have to offer.
And with evergreen content like blogs and emails, you won’t have to waste money on one-time things like ads.
Instead, you’ll build a name for yourself as the go-to expert for your specialty.
Who’s a good fit:
To be clear, this package isn’t a get-rich-quick solution.
What it IS, is a way for you to take your practice in the direction YOU want to go, instead of simply following everyone else.
If you just KNOW you have tons of ideas that can help people, but haven’t had the time to actually get them down in writing – this package is for you!
I’ll help take your thoughts and ideas and turn them into effective written marketing that lets you make a name for yourself.
What’s included:
*all blogs are SEO optimized to help you show up on Google*
1 pillar blog (2500-3500 words)
Gives the ‘backbone’ for that month’s content
3 standard blogs (1500-2000 words)
Think of these as offshoots from the pillar blog.
They give you back-links and help you create your own online ecosystem where everything is interconnected to keep your ideal client engaged.
4 emails
Another layer of the ecosystem! These emails will send traffic to your blogs, and give your audience the touch-points they need to get to know you.
4 social blurbs
The final piece of the puzzle!If you’ve got blogs and emails, but no social media presence, you’re missing out.
These blurbs let you grow your audience on multiple platforms so you’re not reliant on just one way of clients finding you.
Pricing:
Priced individually: $2,000
Bundle price: $1,700
Savings: $300
How this works:
We’ll start with a free 30-minute call together.
This gives you a chance to get a feel for me, and gives me a chance to learn what you’re all about, and exactly how I can help you!
Now heads up, my process for writing blogs and emails is a liiiiiiitle different from most copywriters.
And that’s because your readers want to hear from YOU, not from the internet. They want to learn about YOUR unique approach and YOUR expertise. They don’t want regurgitated facts they could Google themselves.
With that in mind, for each blog, I’ll have you take 15-30 minutes and send me stream-of-consciousness thoughts either by email or by using Otter, a voice-to-text app.
This can include things like stories from your practice, common threads you notice, and misconceptions you want to set straight.
Don’t worry, I’ll help you come up with ideas, and your thoughts DO NOT have to be organized or even grammatically correct.
In fact, the more conversational, the better.
I’ll then take what you send me, organize it, supplement it with thorough research and SEO strategy, and create a final product you’ll love.
Sound like a plan?
Hit the button below to get started.
More Services ⇩
“Within 24 hours of my new website being live, I already received 5 new client inquiries.
Since the website has been live for just over 2 weeks, I’ve received dozens of inquiries and compliments on my new website, which is validation that this was worth the investment tenfold!
Thank you for everything. You rock!”
— R.L.
Individual Services:
Copywritten, SEO Website Pages
Website copy starting at $550 for an 800-1000 word page.
Don’t miss your opportunity to make a sparkling first impression.
The ideal website is illuminating and easy to understand, with information that’s clear at a glance. Did you know that, on average, people spend less than 15 seconds on a website before deciding if it’s for them? With my help, your readers will come to your site and immediately think ‘oh, this is what I’ve been looking for!’
Skillfully copywritten website pages build trust with your audience and inspire them to take action. Of course, the pages I write for you also include stellar SEO. This helps you rank higher on Google and draws more people to your website in the first place.
Let your future clients know they’ve found what they’re looking for.
Copywritten, SEO Blogs
Blogs starting at $350 for 1500-2000 words.
Copywritten blogs are the unsung heroes of any solid marketing strategy.
They’re enjoyable, informative, build confidence with your clients, and make you stand out as an authority in your field.
Copywritten blogs also inspire direct action like signing up for your newsletter or booking a consult with you. This lets you build your audience organically.
I provide blogs that are SEO-optimized to help you rank higher in Google. Plus, unlike one-time paid ads, professional blogs continue to deliver lasting value.
Compelling Email Sequences
Email sequences starting at $150 per 200-500 word email.
When your readers trust you with their email addresses, you really want to deliver.
Particularly in the field of mental health, your readers want to know they’ve found someone they can trust and feel comfortable opening up to. I create compelling email sequences in your voice to help you build a relationship with your followers and showcase the high level of value you offer.
Building a loyal client base means you won’t have to go from feast to famine in your practice anymore - and when you launch that course you’ve been dreaming of, you’ll have a ready-made list of customers.
Connect with your readers and grow your client base with email sequences that are spot-on.
Cohesive Brand Consults: Find Your Voice
Consults are $350/hr with a minimum booking of one hour.
Are you constantly answering the same questions from client inquiries over and over again?
Are your readers confused about what exactly you offer?
Do you wish you could have a website that truly represented you?
If that’s the case, you’ve come to the right place!
During our hour-long consultation, we’ll go through your website together page by page so you can get real-time feedback and solutions.
These collaborative consultations help you:
Find your unique voice and infuse it into your work. I know it can feel brag-y to talk about yourself on your website, but here’s the thing: your future clients want to know who the heck they’re working with! That means telling them about yourself specifically. Our conversation will help you get to the heart of why you do what you do. Then you can share that with your clients in a way that feels authentic instead of boastful.
Prioritize what to focus on first. It can be overwhelming to set up or fine-tune your online presence. Make sure your effort is going into areas that will move your practice forward!
Review the visual layout of your website, blogs, or emails. There might be places that make sense to you, but where your clients are getting lost. We’ll go over ideas of how to make your work intuitive and easy to navigate.
Use language that’s understandable to your potential clients, not just to your colleagues. Sure, sometimes speaking the lingo can sound impressive. But at the end of the day, clarity wins over complexity every time.
Learn what exactly a ‘call-to-action’ is, why they’re so important to include, and how you can use them without sounding sales-y.
Make sure you clearly convey the value you offer. I get the whole under-promise and over-deliver idea, but don’t sell yourself short. You do great work! We’ll talk about how to refine your offer descriptions to help give your clients the whole picture.
Speaking of the whole picture, each consultation with me includes a video recording of our call – that way you can go back and reference it in the future. I also provide a written summary of the points we cover so you’ll have all the notes in one place.
“It's my pleasure to recommend Julia Michelle as a copywriter. As someone fairly new to the field of web design, I have learned a lot through our phone consultations and email exchanges.
Julia clearly explains her role as a copywriter, truly listens to understand how to best convey an authentic online presence, and understands how to promote a business in ways that are congruent with the project's essence.
I've found Julia to be sensitive, perceptive, respectful, creative, and intuitive in her approach.
As someone to work alongside she is pleasant, efficient, and reliable. Julia brings integrity, along with a natural ease and clarity of communication to whatever she does. Thanks, Julia!”
- Susanne Martman, Madrona Holistic Arts, Owner
WHAT TO EXPECT
Many people aren’t sure what to expect from working with a copywriter, so let me set your mind at ease. Here’s a quick breakdown of what you can expect from working with me, starting with the free 30-minute phone call I offer.
This initial phone call is a chance for us to get to know each other. Thirty minutes is longer than most free calls you’ll come across – that’s because I want to make sure we have time to really connect.
The focus of our call will be on me learning about your passion, your business, and your priorities. You’ll also get to know more about my style and be able to ask any questions you have. We’ll also talk about your goals and what types of copywriting services will help you the most.
In my experience, many mental health professionals aren’t used to talking about themselves. To help you feel more comfortable, here are a few questions you can start thinking about before our call:
Who is your ideal client, and why? Be as specific as you can.
What do you love most about your practice?
What’s one aspect of your practice you wish could be streamlined?
Feel free to also jot down and bring any questions or wonderings you have for me.
If you’re comfortable with it, I’ll record our call so I can actively listen during our conversation instead of being distracted by taking notes. That way I can go back and make sure I haven’t missed anything.
After our call, I’ll send you a summary of my notes and ideas, as well as pricing options for any services we discussed.
I like to start with a smaller project so we can get to know each other’s style a little better. After our initial engagement, we’ll have more clarity and can decide whether to move forward with a larger project.
As we discuss more specific types of content, I might ask you for an example of a piece of work you like to make sure we’re on the same page. We can also talk about what deadlines we’re looking to hit.
Once we’ve decided on a good fit for our initial project I’ll send you a contract with the details we discussed. To secure your deadline and your spot in my calendar, fifty percent of the total cost is due when the contract is signed.
Then it’s time for the fun part! I’ll begin on the work and send you the first draft on or before the deadline we agreed on. The second half of the cost will be due at this time.
Once the first draft is submitted I’ll ask for your input and suggested edits. I’ll then review and complete the edits and send you the final draft.
After that, you’re ready to publish and reap the benefits of high-quality content!
CONTACT
Have a question, want to know more, or just want to say hi?
I’d love to hear from you.
While I’m fond of carrier pigeons, there are easier ways for us to get in touch. Fill out this form to send me an email directly.
Julia@JuliaMichelleAgency.com
Portland, ME
PS. Know someone who would benefit from exceptional copywriting? Send them my way! If they book a paid project with me I'll send you $100 as a thank-you.