Brand Voice + Messaging
Bullshit-free
Strategies
For established small businesses at a pivot point
Stop losing the right clients because your messaging doesn’t reflect the business you’ve built.
In one afternoon, we’ll get clear on what makes your business different, why people should choose you, and how to say it in a voice that’s unmistakably yours.
Starting at $2,500 - - - One 4-hour intensive - - - Delivered within 3 days
“Julia has an uncanny ability to see people differently.
Her perceptive insights help you stand out and put your best foot forward… and it will almost certainly be in a way you weren’t expecting.
She makes you sound like the best version of you, but better.”
- Justin Blackman, founder of Brand Voice Academy
You’ve grown. But the way you talk about your business hasn’t.
Maybe your services have changed, your expertise has deepened, or you’re after a different kind of client. But when someone lands on your website, they don’t immediately see what makes you worth choosing. So they leave. Not because you’re wrong for them, but because you haven’t made it obvious.
The fix isn’t more marketing. It’s getting clear on what your marketing needs to say.
“Brilliant!"
-Daniel Throssell, Australia’s Best Copywriter
What about AI?
AI can write a thousand versions of your homepage. It can’t decide what makes your business worth choosing.
That’s where I come in! Together, we get clear on your positioning, messaging and brand voice, so you can use AI, hire a copywriter, or write it yourself without starting from scratch every time.
I’m not competing with your AI tools - I’m the reason they’ll finally work for you.
Interested in learning more? Let’s do it!
First call is free. You can find a time on my calendar with the button below…
“Working with Julia was a pleasure and I'm thrilled with the result.
I was impressed with how she captured the essence of my passion, and the good questions along the way felt like a bonus business brainstorming session!
I definitely recommend working with her if you want a thoughtful, well-written, and textured voice for your business."
-Lindsay Langdale, House Fairy Mindful Design Services, Owner
A LITTLE ABOUT ME
Hi, I’m Julia!
In my own business and in my clients’, I’ve seen the power that comes from having a brand voice identity that’s right for you.
After all, it’s YOUR business, so it should damn well be something you’re proud of!
And when it comes to your voice, there are (almost) ENDLESS options.
You can be sassy, you can be sweet.
You can be complex, you can be clear.
You can be supportive, you can be insubordinate.
You can be… anything you want, simply by modulating the four elements of your voice: Tone, Words, Cadence, and Style.
So.
What brand voice is right for you?
The world voice is your oyster.
I’m a Canadian living in Maine, and am passionate about giving women the permission and tools to use their voice to the fullest extent in their business (and in their lives!).
As a former ER nurse, I’ve experienced my own voice being ignored, and witnessed that happen to many others as well - particularly women and other minority groups.
So, I decided to do something about it.
In my work as a brand voice strategist, I’ve made it my mission to amplify the voices of those who are often unheard.
Along the way, I’ve discovered just how much variety there is in what makes people and businesses tick, and have had the pleasure of bringing people to tears from the feeling of finally being seen and heard.
“Within 24 hours of my new website being live, I already received 5 new client inquiries.
Since the website has been live for just over 2 weeks, I’ve received dozens of inquiries and compliments on my new website, which is validation that this was worth the investment tenfold!
Thank you for everything. You rock!”
- Rebecca Lanier, LMFT
SERVICES
Brand Voice Reset
These 4-hr intensives are a chance to define your brand voice in every technicolour detail.
They’re designed to support the pivot points in business - whether it’s bringing on new team members, changing the focus of your business, or just being ready for that next stage.
The first 2 hours, we’ll sift through over 100 tone words till we find the ones that suit you best. We’ll then extrapolate those tones to create a brand voice identity that’s yours and only yours.
Next, I’ll take an hour to document your brand voice in a guide format, while you grab a snack or a drink (I won’t judge!)
The last hour we’ll go through the guide together, and edit some key content of yours (think emails, website) so that you can get a feel of your voice in action.
If past clients are anything to go by, you’ll leave with more clarity and excitement about your business than you’ve perhaps felt in a long time.
Within 5 days of our call, I’ll have the polished brand voice brief to you and your team, and you’ll be off to the races!
Investment: $2,500
Back Pocket Editing
This is an ongoing service I offer for clients who have done a Brand Voice Brief with me!
Basically, you’ll have me in your back pocket to help keep your writing in line with your brand voice.
I give feedback via Loom videos and comments in Google Docs, so you can hear the tone of my suggestions (and not just get edits with no context).
Starting at $150/month
One-Hit Wonder
If there’s ONE piece of content you’ve been meaning to re-do but don’t know where to start… these 90-min sessions are for you!
We’ll go through whatever piece is most pressing to you at the moment (websites and welcome email sequences are common ones I see), and re-work the wording in real time.
These are great as a quick win!
Starting at $300
I’m also happy to put together some custom services for you and your team! I love getting creative :)
What to expect when we work together…
Perhaps the first thing to note about working with me is that my level of involvement with you and your team is completely customizable.
I think it's *dumb* when people pretend that every business needs the exact same level of support… which is why all my brand voice consulting services are tailored to YOU!
Sometimes I’ll come in for a 4-hour intensive, and that’s all that’s needed. Other times I’ll stay on for a couple weeks to help train new team members.
Really, it’s whatever is most useful to you and your team!
I use the same foundational system with every client, but work with you to make sure you're getting only what packs the most punch for you – no fluff, no fillers.
My role as a consultant is to AUGMENT what’s already working for you - to offer new perspectives and empower you to be the absolute badassiest version of what you want your business to be.
I also know how big of a deal it is to trust someone with your brand voice - the very identity of your business.
I take that honour seriously, and vow to bring my absolute A-game to you and your brand.
More nice things people have said about working with meeeeee…
CONTACT ME
Have a question, want to know more, or just want to say hi?
I’d love to hear from you!
While I’m fond of carrier pidgeons, there are easier ways for us to get in touch (eg. filling out this form or sending me an email directly!)
Julia@JuliaMichelleAgency.com
Portland, ME
PS. Know someone who’d benefit from brand voice support? Send them my way! If they book a paid project with me, I’ll send you 10% as a thank you :)
Get my messaging myth-buster guide where I’ve put together:
🧐 The 3 most common messaging myths I see that keep small businesses stuck
✅ Actionable alternatives to dispel those myths and let you carry on your merry way to building a business you’re proud of
Plus you’ll then be on my email list foreveeeeeerrrr** and will get messaging tidbits sent straight to your inbox, which is clearly every business owner’s dream 😇
**just kidding – you can unsubscribe at any time of course! In fact, by putting in your email below and clicking the button, you’re giving me your word of honour that:
1. You’d like to receive emails from me
2. Should that change, you know how to use an Unsubscribe link (found at the bottom of each and every email!)
If that works for you - pop your email in and I’ll send you the guide :)