In one afternoon, we’ll get clear on what to say, why it matters to the clients you want, and how to say it in a voice that’s unmistakably yours.
Made for business owners whose offers, expertise, or direction have evolved.
“Within 24 hours of my new website being live, I already received 5 new client inquiries.”Rebecca Lanier, LMFT
Maybe your services have changed, your expertise has deepened, or you’re after a different kind of client. But when someone lands on your website, they don’t immediately see what makes you worth choosing. So they leave. Not because you’re wrong for them, but because you haven’t made it obvious.
It still describes the business you used to be.
So they compare you on price, or don’t reach out at all.
Lovely people, just not the ones your new offer is built for.
And it still sounds like everyone else in your industry.
The fix isn’t more marketing. It’s getting clear on what your marketing needs to say.
Imagine having:
That’s what we build together.
“Since the website has been live for just over 2 weeks, I’ve received dozens of inquiries and compliments on my new website, which is validation that this was worth the investment tenfold!”
Julia has an uncanny ability to see people differently. She makes you sound like the best version of you, but better.
She captured the essence of my passion, and the good questions along the way felt like a bonus business brainstorming session!
Your complete messaging foundation, built in one afternoon. Great messaging is two things: what you say, and how you say it. In four hours we nail both, then make sure they stick.
The topics and messages that matter most to the clients you want, so you never stare at a blank page wondering what to write about.
Your top 4–9 tones (chosen from 100+), plus the vocabulary, cadence and style that make everything you write sound unmistakably like you.
We rewrite one of your real pieces in your new voice, then spell out exactly what changed, so you (or your AI, or your copywriter) can do the same to everything else.
If you leave our intensive without a clear, actionable direction for your messaging, we’ll book another session at no cost to get it right. That’s how sure I am that one afternoon can change the way you talk about your business.
Two ways to put your new messaging to work.
90 minutes on the one thing that’s bugging you, usually your website. We work through it together, live. Sometimes that’s new wording, sometimes it’s strategy. Either way, you leave with fresh eyes on it.
We talk about where your business is headed and whether the Reset is the right fit. No pressure, no pitch-fest.
On Zoom, we sift through 100+ tones to find your top 4–9, define your vocabulary, cadence and style, and line your content up with your voice.
You grab a snack (no judgment). I write up the first draft of your Messaging Map.
We review your map together and rewrite one of your real pieces in your new voice, so you can feel it in action.
Your polished Messaging Map, sample rewrite and fine-tuning notes, ready to use.
In the ER, what people say first is rarely the whole story. I spent years listening for what was underneath, asking the next question, and getting to clarity fast when it mattered.
And now I do the same thing in my business!
In the work I’ve done with clients over the years, I’ve noticed a theme that as women, we’re taught to toe the line in our marketing and stick with the status quo, rather than trusting our own expertise and our own voice. In both healthcare and business, women’s voices are routinely overridden and ignored.
And since that’s NOT something I’m prepared to accept, my energy right now is focused on women-owned small businesses and on messaging that honours what you really want to say (and how you want to say it) without giving a shit what other people think.
Which – as it turns out – is not only a feel-good approach to marketing, but one that gets people’s attention and allows the right-fit clients to pick you out from the crowd.
PS. On a personal note, I’m from Vancouver Island and have settled in Maine for the last few years! I have 2 wonderful rescue pups (Jasmine and Finnegan), a somewhat ambitious garden, and I jump in the ocean every chance I get.
Still wondering about something? Email me. I actually reply.
Thirty minutes, on Zoom. You tell me where your business is headed and what’s not landing. I’ll tell you honestly whether the Reset is the right fit, or if something else would serve you better.
You can! But a copywriter is only as good as the brief you give them, and most businesses don’t have one. The Reset gives you the strategy any good writer needs. (And if you’d like us to do the writing, that’s what Done-For-You Copywriting is for.)
That’s what the Clarity Guarantee is for. If you leave without a clear, actionable direction for your messaging, we’ll book another session at no cost to get it right.
Absolutely. The Reset is about getting clear, not about writing well. Your Messaging Map works whether you write the copy yourself, hand it to a copywriter or AI, or have us write it for you.
Great, bring them! We’ll keep what’s working and add what’s missing: how to say it so it sounds like you, and the fine-tuning notes to keep it that way.
Yes. I offer one scholarship spot each month on a sliding scale. Email me to see if you qualify.
The three myths that keep business owners stuck on their own messaging, and what to do instead of each:
Book a free 30-minute call. We’ll talk about where your business is headed and whether the Messaging Reset is the right next step.