Brand Voice Consulting for Renegades

Unconventionally effective strategies for businesses with personality and purpose.

Oh hey there! Rebellion looks good on you.

Since you’re here, I’d bet a pretty penny your business is something that started because you noticed a problem. Or a gap. 

And instead of standing around twiddling your thumbs, you DID something about it. 

In fact, you created a whole f*cking business-worth of doing something about it. 

Now, of course, there’s the small matter of getting the word out about what you do, why it’s uniquely spectacular, and why – in a veritable sea of snake oil – people can trust you to be true to your values. 

And while there are many pieces that come together to create a force-to-be-reckoned-with business, I have one very particular set of skills to contribute. 

I excel at helping renegade businesses find – and USE – their voice. 

Because, if there’s one thing I’m sure of in this quicksand world, it’s that YOU have something to offer that no one else does. 

Perhaps you’re running with wit + inclusivity + dark humour.

Or maybe you lean more towards outspoken + disruptive + opinionated. 

Or even stubbornly optimistic + puns + sass.

Whatever your brand of rebellion, here is my promise to you: 

I won’t sell you out. 

I won’t tell you to “tone it down”. 

I won’t bring you templates and “best practices”. 

I won’t put you in a box. 

I will champion you. 

Listen to you. 

Ask questions to understand you. 

I will amplify you. 

Sharpen you. 

Think creatively with you. 

I will help you build more than a brand. I’ll help you start a movement. 

“Julia has an uncanny ability to see people differently.

Her perceptive insights help you stand out and put your best foot forward… and it will almost certainly be in a way you weren’t expecting.

She makes you sound like the best version of you, but better.”

- Justin Blackman, founder of Brand Voice Academy

Here, business is personal.

“It’s not personal, it’s business” has to be one of the dumbest lines ever uttered.

While it may be true for some soulless mega-companies out there, here, business is personal. Very, very personal.

And I believe your brand voice ought to be personal too.

Here, we blend art with science.

Your brand voice is full of nuance, beauty, power.

Your brand voice is also measurable when you know what you’re looking for.

Here, we reject the notion that one has to ‘feel their way through’ finding their brand voice. Instead, we bring a proven system to articulate your values and perspectives.

Here we use a linguistic model to make your voice not only charismatic, but also quantifiable.

By blending the art and the science, I help you create something that’s both uniquely you, and completely delegate-able (should you choose to delegate it).

So often, in order to “be professional”, we’re taught to tone it down, toe the line, smile and nod.

Yet frankly, if you can’t use your platform to say what you want, how you want, then what is even the point of having an independently-owned business?!

Here, acquiescence is not a virtue. Blending in is not the goal.

Here, we are loud.

“Brilliant!"

-Daniel Throssell, Australia’s Best Copywriter

If you’ve got a business, you’ve got a brand voice (whether you know it or not!).

And while thinking about how to actually *explain* your brand voice can make you feel like tearing your hair out, it doesn’t have to.

In fact, we can do it in as little as 4 hours.

If that sounds like something you could use, let’s chat. You can reach me by email at julia@juliamichelleagency.com.

Orrrr you can book a time with me with the button below…

The 3 Ds of Brand Voice Badassery…

  • As brand voice legend Justin Blackman has been quoted as saying, “Intuition doesn’t scale”.

    You may know exactly what you want to sound like in your writing it, but as long as that definition lives only in your brain, it’s going to be awfully hard to scale your business up up and away.

    I’ll work with you to tease out exactly what you mean when you say “I don’t know, it just doesn’t sound right…”

    We’ll define it in measurable terms - your tone, words, cadence, and style.

    And if you’re tilting your head wondering what that even means, trust me, it’s cool as f*ck when you see it in action.

  • Once you’ve defined your brand voice, the next step is (of course) to write down the dimensions of your badassery.

    Most so-called brand voice guides spend years collecting dust in a Google Doc folder.

    Not mine.

    The brand voice guide I create with you will be something you and your team actually USE.

  • Once you’ve defined and documented your brand voice, delegating becomes a sinch.

    You will, after all, have an (almost fool-proof) recipe for how to write in your voice, and any marketer/copywriter worth their salt will thank their lucky stars you’ve done that foundational work.

    Delegating in my world doesn’t mean handing off your writing and hoping for the best.

    It means developing a system for everything from the submission to the editing process.

    I can even help you create a rubric that lets you give actionable, objective feedback to whoever you’re working with.

 Interested in learning more? Let’s chat!

You can find a time on my calendar with the button below…

“Working with Julia was a pleasure and I'm thrilled with the result.

I was impressed with how she captured the essence of my passion, and the good questions along the way felt like a bonus business brainstorming session!

I definitely recommend working with her if you want a thoughtful, well-written, and textured voice for your business."

-Lindsay Langdale, House Fairy Mindful Design Services, Owner

ABOUT ME

In my own business and in my clients’, I’ve seen the power that comes from having a brand voice that’s right for you.

After all, it’s YOUR business, so it should damn well be something you’re proud of.

And when it comes to your voice, there are (almost) ENDLESS options.

You can be sassy, you can be sweet. 

You can be complex, you can be clear. 

You can be supportive, you can be insubordinate. 

You can be… anything you want, simply by modulating the four elements of your voice: Words, Tone, Cadence, and Style.

So. 

What brand voice is right for you?

The world voice is your oyster. 

I’m a former ER nurse turned copywriter turned brand voice strategist.

I’m no stranger to dissenting voices being squashed, and in my business I decided to do something about it.  

From working with therapists and mental health professionals, to being the head of brand voice for a nursing media startup, to now supporting social-justice-focused businesses, I’ve made it my mission to augment the voices of those who are often unheard.

Along the way, I’ve discovered just how much variety there is in what makes people and businesses tick, and have had the pleasure of bringing people to tears from the feeling of finally being seen and heard.

Hi, I’m Julia! 👋

“Within 24 hours of my new website being live, I already received 5 new client inquiries.

Since the website has been live for just over 2 weeks, I’ve received dozens of inquiries and compliments on my new website, which is validation that this was worth the investment tenfold!

Thank you for everything. You rock!”

- Rebecca Lanier, LMFT

CONTACT ME

Have a question, want to know more, or just want to say hi?

I’d love to hear from you.

While I’m fond of carrier pidgeons, there are easier ways for us to get in touch. Fill out this form to send me an email directly.

Julia@JuliaMichelleAgency.com
Portland, ME

PS. Know someone who’d benefit from Brand Voice support? Send them my way! If they book a paid project with me I’ll send you 10%.

I also offer pro bono or sliding-scale options for social-justice-minded businesses and organizations. If you are one (or know of one!), please get in touch! I’d love to help champion your cause.